2. How effective is the combination of your main product and ancillary texts?

I purposely made my soap trailer, soap listings magazine and soap poster all fit together in order to create a brand identity for ‘Hatton Park’. This is seen through the continuity of using images, colours, fonts and costumes. By using three different types of media products, one audio visual trailer and two print based products I was able to reach both my specific target market and a wider range of audience.

Combination of products

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Combination with Institutions:

During the research stages of my coursework I found out about the institutions that produce the type of products I made. Click here to view Institutions research. By combining the use of the three products with the existing products Hatton Park would be able to gain an audience as the target audience see the products on television, in the street or online.

We decided that our soap (and therefore the trailer) would be best suited to be shown on BBC Three. From the research we found that they do not produce soaps like ours and that there would be a 'gap' in the market for it to be successful.

The trailer we produced would be shown before it is aired but during the breaks in between programmes on BBC Three. As it is a television network from the BBC is is funded by the annual television licence fee charged to all British households, therefore they do not have commercial advert breaks between television shows. However, they do have in-house advertisements for their own programmes. The Hatton Park trailer would be shown in between shows that are of an interest to our target audience such as re-runs of EastEnders and Russell Howard's Good News. Therefore the trailer would capture the interests of the existing viewers and our target market who are watching BBC Three.

The poster would also be combined with these programmes and be placed on the websites of these programmes. It would then be noticed by the target audience online and they would be directed to watch the trailer. It could also be placed on the sites with a hyperlink that takes the viewer directly to the YouTube trailer of the Hatton Park soap.

During the research stages I found that ICP Media would be the most suitable publishing company to publish my soap magazine. They already produce magazines such as TV Easy and TV Times which shows that they are already successful in producing and distributing the type of magazine I have produced.

On the magazine I placed teasers that involved a wide variety of other soaps. I included 'Waterloo Road', 'EastEnders' and 'Hollyoaks'. This was a convention I found on all the existing soap magazine covers I analysed. It helps to draw in a wider audience, rather than just the target audience who are aged 12-19. EastEnders for example appeals to a wide audience, as well as the other soap, having these teasers makes the poster appealing everyone. They would then pick up the magazine and read about Hatton Park as it introduces the new soap.